There's more to creating a successful corporate message or marketing video than simply hiring the producer/videographer. Here are a few ideas from my time spent working with businesses on creating their messages through film...
Tip #1: It's all about delivering the message.
Don't let yourself get caught up in the technical aspects of the filming process. Let your producer handle that. Whether you're a marketing / communications specialist or a business owner, try to focus on on the message that you want to convey to your team or your customers. Have your spokesperson be well-rehearsed and on-message, even if they're planning to read from a teleprompter. A little practice can go a long way and help keep your message clear and engaging.
Tip #2: Talk to your production company about your budget and deadlines.
This might sound obvious, but your budget should be a discussion up-front, so that your producer knows what they're working with. Look for ways to make project time the most productive, like scheduling multiple interview sessions back-to-back. On a location shoot, there is often significant time spent in setup, so work with your producer to be as efficient as possible. Knowing when your project will need to be delivered in draft form for approval and in final form for publication is also critical.
Tip #3: Don't be shy about communicating your "style".
A good production company should be adaptable to you, so don't be afraid to communicate clearly about how your video should look. If your company is conservative and wants something classic, say that. If you want something modern and hip, say that. Communicate your style to the producer so that they can focus their energy on creating something that accurately reflects your style. An important part of this conversation should be how the message is conveyed. Are your key points spoken by someone on screen? A background voiceover? Is there text on the screen to reinforce the message? Your producer can talk to you about the pro's and con's of each method.